Anthony Nicks

Different Types of Sales People – Pro’s and Con’s

Salespeople are essential to any business. They are responsible for driving revenue, building relationships with customers, and representing the brand to potential clients. However, not all salespeople are created equal. In this article, we’ll explore the different types of salespeople and the pros and cons of each. 1.  The Hunter The hunter is the salesperson […]

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Can testimonials improve sales with the “Priming Effect”​?

An example of “Conceptual Priming” was displayed in a study where participants were shown pictures of food and then asked to complete the following word…… SO_P. Virtually all of the participants completed the word as “SOUP”. Another group of participants were shown pictures of bathing, washing and cleaning. They were asked to complete the same,

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Sales process diagram showing prospecting, initial meeting, data gathering, proposal design, implementation, and ongoing service steps, created by Transformative Sales Systems.

Why Every Business Needs a Sales Process (and How to Build One That Works)

What Is a Sales Process and Why It Matters proc·ess /ˈpräˌses,ˈprōˌses/ – “a series of actions or steps taken in order to achieve a particular end.” A sales process is exactly that, a repeatable set of actions that guide a prospect from first contact to a closed deal. It creates clarity, consistency, and accountability for

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