Sales Techniques

Art of Cold Calling: Strategies for Effective Sales Outreach

Cold calling can be a daunting task for salespeople, as it involves reaching out to potential customers who have no prior relationship with the business. However, cold calling can be an effective way to generate leads, build relationships with potential customers, and close deals. In this article, we will explore some effective strategies for cold […]

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Navigating Rejection: 5 Effective Strategies for Sales People

Rejection is an inherent part of the sales process. No matter how skilled or persuasive you are as a sales professional, encountering rejection is inevitable. However, what sets successful salespeople apart is their ability to handle rejection with resilience, learning from each experience and using it as a stepping stone toward future success. In this

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Let’s Talk Money – Uncovering the Clients Budget

One of the most important aspects of selling is understanding the budget of the potential customer. Understanding the budget can help salespeople to determine whether their product or service is a good fit for the customer, and can help them to tailor their offering to fit the customer’s needs. In this article, we’ll explore why

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Discussing Money with the Client is Critical to Sales Success

One of the biggest issues I see with sales people today is their inability to talk about money with their prospects or clients, which hinders their ability to uncover the clients budget and negotiate to a successful close for both your company and the client. For more information or to discuss your particular situation contact

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Can testimonials improve sales with the “Priming Effect”​?

An example of “Conceptual Priming” was displayed in a study where participants were shown pictures of food and then asked to complete the following word…… SO_P. Virtually all of the participants completed the word as “SOUP”. Another group of participants were shown pictures of bathing, washing and cleaning. They were asked to complete the same,

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