Anthony Nicks

SMB CEO interviewing a salesperson with a structured sales recruiting process and SalesDrive assessment results on screen

Sales Recruiting For SMBs: How To Stop Hiring The Wrong Salespeople And Start Building A Team That Wins

Why SMBs Struggle To Hire Good Salespeople If you run a small or mid-sized business, you already know sales recruiting is a challenge. You post a job, you get a stack of resumes, you interview people who say all the right things, and six months later you are wondering why pipeline is light, forecasts are […]

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Fractional sales manager leading a small B2B sales team through a sales accountability meeting to review sales metrics and performance progress.

Sales Accountability: The Missing Ingredient in Most Sales Teams

When sales aren’t where you want them to be, it’s easy to blame the market, the economy, or even the team. But more often than not, the real issue isn’t skill or strategy. It’s accountability. Sales accountability is the quiet force that keeps your business running on track. Without it, even the best people and

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Photorealistic marketing image showing a park bench with Zig Ziglar’s quote, “Every sale has five obstacles: no need, no money, no hurry, no desire, no trust,” set against a city skyline. The graphic overlay includes digital sales charts and bold text reading “The 5 Sales Obstacles Killing Your Deals (and How to Beat Each One)” alongside the Transformative Sales Systems logo, visually representing the concept of overcoming sales obstacles in business-to-business sales.

The 5 Sales Obstacles Killing Your Deals (and How to Beat Each One)

Overcoming Sales Obstacles: How to Fix “No Need, No Money, No Hurry, No Desire, No Trust” Deals don’t usually die at the close. They die quietly and early, when your process leaves gaps you don’t see until the end of the quarter. Zig Ziglar named the five killers: no need, no money, no hurry, no

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Fractional Sales Management with VP of Sales coaching a small B2B sales team during a deal review

Fractional Sales Management for SMBs | B2B Growth Engine

Why Fractional Sales Management Is the Smart Move for SMBs Selling B2B Most small and mid-sized businesses do not fail because their product is weak. They stall because sales leadership is part-time, reactive, or missing. If you are the owner or CEO, you already carry finance, operations, hiring, and customer issues. When sales lacks focused

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sales coaching session reviewing pipeline on whiteboard

Why Even Top Reps Need Sales Coaching And Mentors

Here’s the truth, elite performance doesn’t happen without coaching. Not in the NFL, not on the PGA Tour, and not in your sales team. Even your best producers need sales coaching and mentoring if you want repeatable, scalable growth. This article lays out why, how, and what to implement next The pro-sports reality: champions are

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Gordon Ramsay in Hell’s Kitchen compared to a sales manager leading a sales team meeting to illustrate sales team management parallels.

Hell’s Kitchen and the Reality of Sales Team Management

Eight years ago, I started cooking as a hobby. Like many, I gravitated toward Gordon Ramsay. He wasn’t just a chef; he was a force of nature. Watching Hell’s Kitchen drew me in because it wasn’t only about food, it was about leadership under pressure. Over time, I realized the parallels between a high-stakes kitchen

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R-style lead triage hero image showing Red, Yellow, and Green columns with sample lead cards and response-time standards, visualizing how leads are qualified, routed, and followed up quickly in a simple lead triage framework.

ER-Style Lead Triage: A Simple Lead Triage Framework That Saves Time

If everything is “hot,” nothing is. That’s the problem inside most SMB sales teams: reps chase noise, managers triage by gut feel, and the forecast bloats with activity that will never convert. Lead triage fixes that. Try this ER playbook, fast intake, clear severity, hard response times and you’ll protect your attention for the leads

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Sales onboarding training session for new sales hires

Sales Onboarding: Best Practices for SMB Growth

Why sales onboarding makes or breaks revenue A great salesperson dropped into a weak onboarding program will underperform. A strong onboarding process can turn an average hire into a reliable producer. Onboarding is not a one-week orientation. It’s a structured ramp from zero to independent performance, with clear milestones, coaching, and accountability. In SMBs, where

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Fractional Sales Manager guiding SMB CRM adoption strategy

CRM Adoption: Turning your CRM from a chore into a growth engine

What a CRM really is (and what it isn’t) A Customer Relationship Management (CRM) platform is the operating system for your revenue team. At its best, it centralizes contacts, accounts, activities, opportunities, and forecasts so leadership can see the truth, managers can coach, and reps can sell with focus. At its worst, it’s a bloated

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Sales manager using sales pipeline management review techniques

Sales Pipeline Management: The SMB growth lever most leaders underuse

What sales pipeline management actually means Sales pipeline management is the discipline of how opportunities move from first contact to closed revenue. It is not just a list of deals. It is a system that defines the stages, the exit criteria for each stage, who owns what at each step, and how progress is measured,

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