Sales Leadership

Sales manager coaching a salesperson through a weekly sales management cadence of one-on-one coaching, pipeline review, deal strategy, and accountability.

After Onboarding: Build a Sales Management Cadence That Improves Performance

After Onboarding: Build a Sales Management Cadence That Improves Performance Completing a 90-day onboarding plan does not remove the need for sales management. It changes the job from establishing readiness to developing consistent performance. A company can recruit carefully, use assessments, conduct structured interviews, and build a strong onboarding plan. The new salesperson can learn […]

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Sales manager guiding a new salesperson through a structured 90-day sales onboarding process with 30-, 60-, and 90-day milestones.

Why Your Sales Onboarding Process Fails And How to Build a 90-Day Ramp Plan

Why Your Sales Onboarding Process Fails – And How to Build a 90-Day Ramp Plan Hiring the right salesperson is only the beginning. A structured sales onboarding process turns a promising new hire into a capable representative of your company, your sales process, and your customers. A company can invest weeks recruiting a salesperson, pay

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How to recruit salespeople using evidence based scorecards to make sales hiring decisions.

How to Recruit Salespeople Who Can Actually Sell

How to Recruit Salespeople Who Can Actually Sell Hiring a salesperson creates an unusual challenge. The candidates sitting across from you are trying to sell you something—themselves. The strongest interview performance does not necessarily belong to the person most capable of building a pipeline, qualifying opportunities, protecting margin, navigating a buying committee, or expanding an

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Sales communication decision showing a salesperson choosing a phone call instead of continuing a long email chain.

Sales Communication: When to Pick Up the Phone

Recently, while working with several sales teams, I have noticed a recurring sales communication problem. A customer raises a concern, asks a complicated question, pushes back on a proposal, or stops responding and the salesperson sends another email. Then another. Sometimes a text message follows. The salesperson believes they are following up, but the situation

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Sales follow-up mistake shown through repeated “just checking in” emails and stalled opportunities in a CRM pipeline.

Why “Just Checking In” Is Killing Your Sales Follow-Up

Why Sales Follow-Up Matters Sales follow-up is one of those areas where salespeople often think they are doing the right thing because they are doing something. They made the call. They sent the proposal. They followed up. They sent another email. They left a voicemail. On the surface, it looks like activity…but when you look

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Building trust in sales by bridging the gap between generic sales claims and buyer concerns about proof, risk, business impact, and confidence.

Why Prospects Don’t Believe Your Sales Team – Building Trust in Sales

Your prospect may not come right out and say they do not believe your salesperson, but their behavior may be telling you the truth. They delay. They ask for more information. They want to “think about it.” They compare you to cheaper options. They stop responding after the proposal. They ask for references late in

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Sales pipeline management dashboard showing a full pipeline above a cracked foundation of stale deals, weak qualification, and missing buyer commitment.

Your Sales Pipeline Is Full. So Why Is Revenue Still Missing?

A full sales pipeline can make a CEO feel better, but it can also create a false sense of security. That is one of the most dangerous issues I see in small and midsize businesses. The pipeline report looks healthy. The CRM has plenty of opportunities. Salespeople are talking about deals that “should close.” The

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Salesperson running on a sales activity treadmill while real sales progress requires qualified opportunities, buyer next steps, and revenue movement.

Sales Activity Is Not Sales Progress

Your sales team may be busy, but  that does not mean they are moving revenue forward. This is one of the biggest disconnects I see when working with small and midsize businesses. The CEO or business owner looks at the team and sees sales activity. Salespeople are making calls. Emails are going out. Proposals are

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AI in sales showing two paths, one with a strong sales process that AI can accelerate and one with a broken sales process that AI cannot fix.

AI Won’t Fix a Broken Sales Process

AI in sales is getting a lot of attention, and for good reason. It can help salespeople research prospects faster. It can summarize calls. It can draft follow-up emails. It can help prepare for meetings. It can improve CRM notes. It can support lead scoring, call intelligence, workflow automation, content generation, and sales productivity. Those

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